Miracle Flights for Kids is a non profit organization helping children and families in need of specialized care far from home. Miracle Flights for Kids improves access to health care by providing finical assistance for medical travel to hospitals across America.

FLIGHT IN SHINING ARMOR

This campaign targets frequent flyers and focuses on the principle that anyone can help give a child their happily every after though a "flight in shinning armor". Although this campaign focuses on an older demographic, the art direction is meant to look as if the viewer is reading a fairytale, bringing to surface the idea that if you donate you will be granting a child their wish.

The person who donates is the "knight", the airplane is the dragon, and the hospital is their happily ever after castle. 

This campaign transforms a regular trip into a journey. The campaign follows a person through the airport process, starting with the shuttle to the airport, continuing with luggage tags, then an on-flight pamphlet with the option to donate, and finally the luggage pick up area that is transformed into "a happily ever after".